Marjorie X. Santos



About Me

Call me, Mar.

Hello and welcome! My name is Marjorie and I'm a social media and influencer marketing maven, born and raised in sunny Los Angeles, California.

I like to tell people that I began working in this industry during the influencer and social media boom. A time when we were all addicted to YouTube, and Instagram was finally made available to Android users. A simpler time, an adventurous time!

My passion is connecting creators with their dream brands. I love to be a champion for small influencers and open the door of opportunity for them to grow and create content. A connector, a bridge, and a partner in business, I love what I do and I'm lucky to enjoy the ride!



MA in Communication Management

    • University of Southern California, 2018

BA in Public Relations

    • University of Southern California, 2015


Social Media & Influencer Manager (2022)

    • Birdy Grey

Brand Marketing Manager (2021 - 2022)

    • Fam Brands

Brand Marketing & Influencer Specialist (2018 - 2021)

    • Sanrio (Hello Kitty)

PR & Marketing Assistant (2016 - 2017)

    • NYX Cosmetics

Areas of expertise

Create Icon

Public relations

Influence Icon

INFLUENCER marketing

Online Social Media

SOCIAL content creation

Team Calendar Illustration


Influencer Marketing

As a heritage brand, Hello Kitty® has established itself as a pop culture icon. During my time here, we began to work on reintroducing Sanrio® to a younger audience, and we did so by working with mommy bloggers and children influencers on content partnerships that aimed to promote Sanrio's new apparel and toy partners such as Mattel®, Walmart®, Macy's Inc., Native Shoes™ and Forever21®.







Enlisted the support of Sanrio®'s closest influencer pals to promote custom Instagram filters for collaborations like Naruto Shippuden x Hello Kitty® & Friends, and character birthdays such as Hello Kitty®, Kuromi™ and Gudetama™.







In partnership with Team USA for the Olympic and Paralympic Games Tokyo 2020, Sanrio® debuted a limited edition collection of items for girls and adults. To promote girls in sports, we partnered with three children influencers and their parents to share why they think it is important for girls to play sports and be good team players. The girls were seen wearing items from the girls apparel collection that was launching in Macy's Inc. later that year.

In honor of beloved Sanrio® character Pompompurin's™ 25th Anniversary, we reached out to our furry Sanrio friends to dress up as the pancake-loving golden pup for his birthday, and share it across social media using the hashtag #Pompompurin25.





During the launch of our Schick Intuition® Limited Edition Hello Kitty® Sensitive Skin Razors, I knew we had to reach out to our talented friend and content creator Mariah, to develop a unique and compelling way to promote our newest collaboration and its fun design elements.




To celebrate World Kindness Day in 2019, Hello Kitty® partnered with The Humane Society of the United States to create and sell a fun collection of tees, totes and button pins whose proceeds would help support animals in need.

I knew we had to reach out to our influencer friends and their pups to promote the campaign initiative and share their pet adoption story.




During the month of February 2021, we launched #SanrioActsofKindness campaign on Instagram to promote kindness, community and friendship amongst our followers and Sanrio® community. We asked a few of our influencer pals to share what small act of kindness they were doing, and to inspire others on social to participate in their own ways.




To boost fun and unique branded content on, I began working with a variety of talented individuals to develop character-specific blog content that could be shared on our site and social media channels. I would search for and reach out to arts and crafts, baking and food content creators, and the results were fun and delicious!

Oftentimes, the blog content was used to amplify or celebrate a certain event such as Cinco de Mayo or graduation, or a character's birthday.

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For holiday campaigns, we would work with our business partners to promote their new products and upcoming events.

During the month of November, we partnered with content creator Bre, from Hungry Hipsters, to create and shoot a fun holiday-themed Instagram post. There she showcased all of the Hello Kitty® Christmas products that were being released at CVS Pharmacy® stores nationwide.

In honor of Lunar New Year, Universal Studios© Hollywood hosts an annual celebration where we invite a few of our influencer friends to take photos with Hello Kitty in her festive outfit, and shop the park's limited edition LNY products.




For our beauty collaboration with The Crème Shop®, we partnered with beauty influencers Rosa and Lina, to create fun and compelling videos showcasing our new skin care and self-care products. The videos were created to announce the upcoming launch at Ulta® Beauty and CVS Pharmacy® stores.



Launched Birdy Grey's Black Friday/Cyber Monday sale with the support of a few TikTok creators and influencers. Each creator was sent items that would be available during the sale, along with a UTM link where they would drive their followers and viewers to purchase and check out the promotion.





Social Content Creation


¡Protégete! ¡Ciudadanía Ya!!

On April 2016, in partnership with sponsors and non-profit organizations, Latino Heritage L.A. hosted a major workshop in the Long Beach Convention Center to aid thousands of immigrants in applying for U.S. citizenship.

NYX Cosmetics 6th Annual FACE Awards

On August 2017, NYX Cosmetics hosted its 6th Annual Face Awards at the Shrine Auditorium in Los Angeles. A digital competition where fans vote for their favorite make up artists after a series of beauty challenges. In addition to the award show, the event also took place at the adjoining Expo Hall where guests and fans had an opportunity to interact with and buy from sponsors such as Redken, JustFab, NYX and more.

Hello Kitty Friends Around the World Pop-Up Tour

In honor of Hello Kitty®'s 45th anniversary, Sanrio® launched a pop-up experience that immersed its fans in the fun world of Hello Kitty & Friends. Starting in Los Angeles on September 2019 and making its end in Seattle, the Hello Kitty Friends Around the World Pop-Up Tour was a 10,000 square foot installation that took guests on a journey that started in Hello Kitty's hometown of London, to Honolulu, Tokyo, New York and Paris. The experience included interactive photo elements and a gift shop with exclusive merch from all of the 45th anniversary collaborations.


Marjorie X. Santos

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